Insights to Build, Grow, and Scale Your Business

Boost Retention: 10 Subscription Churn Reduction Strategies for Mobile Apps

Most subscription apps lose users before they arrive. RevenueCat's 2026 data shows most trial cancellations happen on day zero, and over a third of annual subscribers switch off auto-renewal within a month. App churn is silent; cancellations happen inside app store settings, not your product. This guide

Merchant of Record vs. Payment Processor: Who Owns the Risk?

Choosing between a payment processor and merchant of record software is rarely a technical footnote. It is the decision that determines who answers to tax authorities, who runs refunds and disputes with subscribers, and whose acquiring relationships decide whether a renewal gets approved. Most comparisons of merchant of record vs